Uncommon Practice

is a creative studio helping brands and cultural institutions show up with personality in the digital age. We clarify what to do, why it matters, and how to do it.

We dive deep into brand, then express it through storytelling, design and emerging tech. The result is future-forward, ambitious and effective work.

We push past safe and seen solutions until something meaningful, wondrous and unexpected emerges. One hundred percent you.

Services

  • Strategy & Ideas

    Creative strategy, Brand, Concept & Storytelling

  • Design

    Web, Identity, Experience & Interaction design

  • Production

    Engineering, Technology & Web Development

Approach

Our method adapts to your brief. Still, our best projects typically include a strategic phase, a design phase and a production phase:

  • First, we listen carefully.
  • Then, we ideate, challenging the obvious.
  • Together, we shape & decide on the one impactful idea.
  • Next, we design and build it carefully, with the right team.
  • Finally, we launch.

More than ever, our value lies in being human. We promise to push the work until it makes people feel something.

Past work

  • Allies & Morrison
  • Art & History Museum
  • Axel Vervoordt
  • Caudalie
  • Click Therapeutics
  • Deltalight
  • Delvaux
  • Dior
  • Energy Observer
  • Epic Games
  • Erasmus Hogeschool
  • Flanders District of Creativity
  • Fondation Cartier
  • Franklin Azzi
  • Haus der Kunst
  • Howells
  • Institut Français de la Mode
  • Kanal Centre Pompidou
  • MO* Magazine
  • MoMu Antwerp
  • La Monnaie / De Munt
  • Mudam Luxemburg
  • Musée Yves Saint Laurent
  • ntgent
  • Royal Sporting Club Anderlecht
  • Studio Brussel
  • VRT
  • Villa Eugénie
  • Van Cleef & Arpels
  • Warner Music Group
  • Xavier Hufkens

Thomas founded Uncommon Practice in 2025 after leading Digital at Base Design for 10 years. Most past work was done for Base. Happy to show you more.

Get in touch.

Past lectures

  • Kikk Festival
  • Us By Night
  • MuseumNext Digital Summit
  • Swiss Interactive Media Design Days
  • Interaction Design Lab Switzerland
  • Integrated Conference
  • FDC Fashion Talks
  • FDC AI MasterLab
  • Luca School of Arts
  • Solvay ULB-VUB
  • Arteveldehogeschool
  • Fronteer
  • KAHO Sint-Lieven
  • Odisee Hogeschool

Contact

Start a conversation

contact@uncommonpractice.works